Blogs • Published on 2022-05-19
Have you ever heard the term SEO on the topic of website marketing? If yes, you are in an exact place to find out additional information about the use of SEO in website advertising. Anyway if you do not know anything about SEO you are in luck as you will be crystal clear after going through the blog.
SEO stands for Search Engine Optimization, which refers to the process of optimizing a website to boost its exposure when individuals use any search engines such as Google, Bing, and many others to look for products or services linked to that website. And if the pages get higher exposure on the result page, the more likely you're there to attract the attention of new clients to your website.
To increase the flow of visitors to your website, you have to make sure that the content of your website should match the search intent of visitors and they must find what they want quickly after going through your site. As it is one of the most effective techniques, you must grasp the idea of search intent and generate content that is relevant to visitors' needs.
The significance of proper title tags and meta descriptions in SEO marketing and attracting visitors to your website cannot be overstated.
The headline and summary that display on a search engine result page(SERP) are referred to as title tags and meta descriptions. They are useful for informing both humans and search engines about the content of a certain webpage.
Title tags are clickable headlines that appear in search results and are extremely important for SEO whereas Meta descriptions have no direct impact on search ranking but they do have an impact on click-through rates.
Title tags are small chunks of HTML code and must be specified in the source code of webpage as:
Meta description is a meta tag, so it must be specified in the HTML document's head section as:
<head> <meta name=”description” content=”company with a goal to provide efficient technology solutions driven by AI and focus on deriving automated solutions to improve business processes”> </head>
Images are crucial for boosting the user experience of your site's visitors. Large images make your web pages load slowly, resulting in a poor user experience. Appropriate use of images can improve the site's overall SEO and increase organic traffic to your organic website.
Mostly used image formats are JPEG and PNG as both of them use different compression techniques, and the file size of these two can vary substantially.
The higher the image file size, the longer it takes for the web page to load so, the image should be compressed before uploading to the site. You can find several free tools such as TinyPNG, ImageOptim, and Pixlr for image compression purposes.
Alt text should be added to images to improve online accessibility and help browsers interpret your site's graphics. While writing alt text for images, keep it short and sweet and avoid having your target keyword there.
For instance, Alt text for image of dhuni software logo might be: alt=”Dhuni software logo”
Name every image file with relevant, descriptive keywords before uploading it to the site. Start with the target keywords and connect them with hyphens. For instance, dhuni-software-logo
Internal linking means providing reference to another page on the same website. You can link directly to topic-relevant pages in a text. If the internal link is implemented correctly, it helps in improving ranking. Adding internal links from high-ranking pages on your website is an SEO smart practice. A large number of internet pages can only be accessed through internal connections so, internal linking is critical for SEO.
External links are rare on the subpage of big websites as they normally refer to the home page and internal linking can help these pages rank well on Google despite the lack of external links in such circumstances.
On the other hand, Internal linking is not only important for SEO but is also considered important to improve the user-friendliness of your website as internal linking helps users in navigating the website and can provide additional information on a particular topic if required.
To meet the demands of searchers, focusing on user experience is important which boosts organic search marketing results, allowing websites to rank in the SERPS.
Here are some points to make a well-structured URLs:
A website that has a range of credible backlinks is valued by Google's search algorithm. The foundation of SEO is Backlinks as they assist Google in identifying which websites are reliable, useful, and trustworthy. Webpages are more likely to rank well in the SERPs if they have a lot of credible backlinks. Achieving a high-quality backlink will help your website rank higher for your target keywords.
our content is all about the words and phrases you use to describe the products or things. The information is then used by Google to evaluate whether it is relevant to the search query as well as how the page should rank in searches for that phrase so they are really important in terms of SEO.
